University of the West of Scotland (UWS)

Faculty Member, School of Creative and Cultural Industries

Reader in Events and Culture

About

David is a Reader in Events and Culture in the School of Creative and Cultural Industries at the University of the West of Scotland.  His role at the University also involves leading on innovation in learning and teaching for the Faculty of Business and Creative Industries.  His research interests focus on the contemporary significance of events and festivals (sporting and cultural) as markers of identity and as mechanisms for the achievements of wider economic, social and cultural externalities. He is co-author of ‘Event Policy: From Theory to Strategy’ with Routledge and has recently published a series of book chapters and journal articles in the events area, including ‘Policy, politics and events: A match made in Heaven?’ (2009) ‘Exploring Hyper-Experiences: Performing the Fan at Germany 2006’ (2008), and ‘Establishing Singapore as the events and entertainment capital of Asia: Strategic brand diversification’ (2008). He is also an Executive Committee member of the Leisure Studies Association.